Lobos 1707 UnDomesticate
We’ve lost the part of ourselves that is instinctive, spontaneous, and fearless. Our hunger for joy, pleasure, and experience remains trapped deep within. It’s time to release our true spirit—to set the inner wolf free.
Perhaps it’s time we UnDomesticate.
So, leave your structured, joyless life behind and let the Wolf Whisperer guide you to the Center for Human UnDomestication: an oasis of calm and rehabilitation. A place where your inner wolf is unleashed in its own unique way.
Update:
Apparently, Hulu, YouTube, and TikTok deemed the campaign too wild and undomesticated—banning the videos for excessive cleavage and a “too defined” sculpted buttock. The backlash only reinforced our point: society has become too domesticated. Maybe it’s time to loosen up and reconnect with your primal instincts.
The Center For Human UnDomestication
We kicked things off with some mysterious found footage of unknown origin. Posted on social as a teaser, the video offered a glimpse inside the Center for Human UnDomestication and introduced the world to the Wolf Whisperer and a few of her curious guests. Within weeks, it racked up over 13 million views on TikTok alone.
Social
The Wolf Whisperer—and a few of her esteemed guests—further amplified the UnDomesticate campaign across Instagram and TikTok. The videos quickly took off, each earning millions of organic views. Even better? Google search interest in Lobos surged far beyond expectations.
Press
Aside from initially getting banned, the campaign quickly got the attention of AdAge, Ads of the World, Little Black Book, PR Week, Campaign Week, and others like these guys, these guys, even these guys, here, here, and this random local news site.