The global Covid-19 pandemic resulted in the cancellation of car events across the country. Enthusiasts were left with no where to go. So Mercedes-Benz set out to create a Zoom event for like-minded gearheads to share some of the cars in their driveways and garages. It quickly turned into something much bigger when people like Jay Leno, Martha Stewart and Ludacris wanted to join.
So, along with Madalaine Petsch, Rickie Fowler, Cole Walliser and Hannah Elliott Mercedes created the first ever live car show entirely on Zoom. The Mercedes-Benz Concours de Zoom. A car show for quarantine.
People really missed flying during the lockdown. So much so, they even missed the in-flight safety videos. So, Mercedes-Benz showed us how to travel safely during Covid with a little help from Jane Lynch.
The social campaign even got a little love from Adage as Editor’s Pick.
After a successful campaign partnering with photorealist illustrator Kate Hunt, Mercedes-Benz decided to share her impressive skills through a series of Best in Class drawing tutorials. Aimed at providing people with the material to master a hobby during the Covid pandemic, Kate broke down her process of illustration into short videos all served up on Instagram and TikTok.
Safety is more than a feature. It's a right. So Mercedes-Benz reinforced its commitment to groundbreaking safety inside — now out.
We partnered with Athlete Ally and trans non-binary pro-skater Leo Baker to tell their story and drive allyship in providing a safe space for everyone - from locker rooms to car seats.
This social platform was launched on Instagram, Facebook and Twitter where the comments section was also a safe space for people to further discuss their individual safe spaces.
By late summer 2020 we were all ready for some normalcy amidst the Covid pandemic and the US Open gave us hope that sports was back. So, Mercedes-Benz brand ambassador Sloane Stephens gave us an inside look into how she trains for the US Open during a worldwide pandemic.
As a child, Elijah Rutland (@fixmysole) drew on his sneakers when his parents wouldn't buy him the more expensive and popular shoes. Now, that hobby is his business. His sneaker customization career has seen him collaborate with artists, entertainers, athletes, and now, Mercedes-Benz.
Watch Elijah Rutland as he designs and creates a one-of-a-kind, Mercedes-Benz pair of Jordan 1’s.
Green Jacket hopeful and Mercedes-Benz ambassador, Rickie Fowler was ready to take on the Masters in the spring of 2020 but Covid-19 had different plans. So, he hung up the orange pants, patiently waited for the leaves to fall, and for the Masters to resume full-swing in November. No pun intended.
It can be shocking to find out what the food we serve to our family goes through before it hits the dining room table. So when "plumping" became the new standard procedure for chicken, we shed some necessary light on what was really going down.
Gold Effie—Foster Farms Say No To Plumping, 2010
How do you show off the power of the 21mp Moto X camera? You get vivant photographer Ryan Schude to shoot a single image on the Moto X and then create 21 stories within that image utilizing Instagram’s 7x3 grid. 21 megapixels, 21 moments, 1 shot. @moto21in1
2016 Cannes Shortlist—Design
2016 Cannes Shortlist—Entertainment
2016 Webbys finalist—Best Use of Mobile
2016 Facebook Awards—Best Use of Facebook Platform
2016 Project Isaac Awards—Best Practices Web Video
Fun fact, yours truly is the voice of Tilly.
With a 496hp V8 and a backseat like a luxury spa, sometimes you like to drive and sometimes you like to be driven. And when Klay Thompson has only 12 minutes on the clock to grab a burrito, the 2021 Mercedes-Benz S-Class lets him do both.
Everyone loves hummus. Turns out, it's even more popular than chocolate. Pretty crazy. But we found one fan whose love for Sabra hummus, is second to none.
What does Sabra and REO Speedwagon have in common? Not much. But when Sabra heard singing to plants helps them grow better, we got their farmers to serenade the vines. And we didn't stop there. We partnered with Cornell University to conduct research to test this theory. And online we asked people to submit love messages for our farmers to sing to the crop, helping them create a limited edition batch of salsa literally made with love.
Creativity and Adweek Editor's Pick
What does luxury smell like? Good question. Luckily, Mercedes-Benz has the answer.
Mercedes’ proprietary Atom Fragrance Atomizer releases aromas in their vehicles to enhance the luxury driving experience. And for April Fools’ Mercedes-Benz released a limited batch of three new fragrances; First-Edition Novel, Crystal Chandelier and Grand Piano
The videos were all released April 1st on Instagram and narrated by the legendary Jon Hamm. Smell your way to luxury.
Motorola wanted to show off all the amazing things people could do with the new Moto Z smartphone and the speaker, projector, battery and style mods that snap on to it. And there’s a lot of amazing and creative things you can do. So, we created 26 unique animations that show the world of possibilities with the Moto Z over 26 days entirely on Twitter. A to Z.
How do you take on the most beloved phone on the market? You don't. You go after what was holding them back at the time, their sole provider AT&T.
“Piggyback" had over 200,000 YouTube views within 24 hours of launch and T-Mobile's Facebook page added 33,225 new fans. Their YouTube page had over 10 million views in a month's time and the total reach on Twitter was nearly 95 million with 245 tweets per hour about the campaign.
Theres the Keto diet, the Paleo diet, the Dukan diet and a lot of others we have no idea what they even mean. So it was only a matter of time before the sausage lovers of the world to put a steak in the ground. You see what I did there.?
Introducing the Aidellatarian, a new breed of eater.
Is the RAZR coming back? We launched this flashback teaser video and watched people freak out. In just one week we hit 2 million views on YouTube, 3.5 million views on Facebook and had almost every tech blog around the world commenting and speculating.
The Moto RAZR flashback was the most popular story on Adweek and the most popular and viewed video ever created by Motorola.
As a kid I remember that gravely voice announcing "what’s for dinner". It made people hungry, brought us to the table and seemed to stand the test of time. But eventually beef lost its swagger. So we brought it back to reminded people about the power of beef.
Bumbershoot is Seattle's annual music and arts festival. Every year, dozens of acts come to the city to perform. So, we decided to show just how excited some were for this years lineup.
Fun fact, yours truly provided the voice for "Duck #2" and the legendary Tony Bennett.
It’s the Mercedes-Benz of electric vehicles. The EQS is here, the first Mercedes-Benz electric vehicle in the EQ line and they’re just getting charged up.
You up? Because, everyone deserves a little love on Valentine’s Day. And, Mercedes-Benz wanted to share some love for those alone and up late on February 14th. They created a Valentine’s Day hot line to spice up the Mercedes-Benz late night feed on Instagram and TikTok.
So, pour yourself a glass of wine, dim the lights and get ready to listen to some red-hot sweet-nothings of MBUXo.
When women thought of Jockey, they thought of ‘granny panties’ so it was time to up the brand’s style factor while holding on to its heritage. In partnership with celebrity stylist, Rachel Zoe, the campaign included print, video, social and an e-comm revamp.