The Road Ahead

Oscar-winning actor Matthew McConaughey, aka Dad to Levi, shared some fatherly driving and life wisdom in The Road Ahead. With Levi turning 16, it was time for dad to pass along advice that connected parent-to-parent and driver-to-driver.

The series launched a few days before Father’s Day as a run of social videos, grabbing attention from People, E! News, and AdAge. Two follow-up chapters built on the story, with the final chapter dropping on Father’s Day.

Within days, the videos pulled in 5M views on Instagram, over 110k likes, and thousands of comments. It became one of Lincoln’s most liked and engaged social moments, capturing a genuine coming-of-age exchange between an Oscar-winning dad and his son..

2025 Webby People’s Voice Award