The Road Ahead

Oscar-winning actor Matthew McConaughey, aka Dad to Levi McConaughey, gives some fatherly driving/life wisdom on The Road Ahead. Since Levi was turning 16, it was time for dad to give him some important fatherly advice that ultimately resonated parent-to-parent and driver-to-driver.

Launched as a series of social videos a few days before Fathers Day, it got the attention of multiple publications including People, E! News and AdAge. Two unique chapters followed with the final chapter coinciding with Fathers Day.

Within days the videos had collectively amassed 5M views on Instagram with over 110k likes and thousands of comments. To date it is one of Lincoln's most liked and socially engaged posts. And in the end, Lincoln and Matthew McConaughey enthusiasts got to see a genuine Father’s Day coming-of-age moment between an Oscar-winning dad and his son.

2025 Webby People’s Voice Award